UX/ Product designer with more than5 years of experience

Product & UX Design

I design digital experiences end-to-end, from problem definition and user flows through interaction, UI, and prototyping.

UX Research & Strategy

I use qualitative research, behavioral analysis, and business knowledge to identify problems and turn insights into product opportunities.

Data-Informed Design & Analytics

I use product and UX metrics to spot friction, form hypotheses, and evaluate the impact of design decisions.

CRO & Optimization

I design and prioritize improvements aimed at reducing friction and improving conversion, defining hypotheses, KPIs, and validation methods.

Design Systems

I create and evolve foundations, components, and patterns to build more consistent, accessible, and scalable products.

Prototyping & Usability Testing

I turn hypotheses into prototypes and validate them with users before moving into implementation.

AI & Design-to-Code

I integrate AI across different stages of the design process and explore workflows that connect design, documentation, and code.