Create an app to provide delivery services to heal from hangover
Context
This is a personal project that came from a conversation with a friend who works in healthcare. He mentioned that it could be a good business idea to offer an at-home IV drip service for people with a high income, who have very active social lives, often drink alcohol, and at the same time, have demanding jobs during the day.
This conversation gave me the idea to create a premium home IV service app.
Design process
To test the idea, I chose a lean design process that allows me to quickly check if the idea works. Thinking – Building – Testing.
HYPOTHESIS
«When a high-income user has important responsibilities to manage during the day and feels unwell due to a hangover, they will seek out services that immediately relieve their discomfort.»
Desk research
Before starting the design process, I wanted to check if this service already existed, so I conducted some desk research by searching online. These are the insights I discovered.
- This service is much more established in other countries like the United States and Mexico.
- In Spain, there are also companies that provide at-home IV therapy. Specifically in Madrid (direct competitors), there are two companies offering this service: thefourthwellness.com and hebedrip.com.
- These companies focus their IV therapy on wellness, rejuvenation, and beauty (adding vitamins and minerals), rather than specifically addressing hangovers.
- They offer an at-home service, but not on an immediate basis.
- In conclusion, the existence of companies providing this type of service indicates that there is demand.
User persona
Empathy map
This map helps to ensure I address their pain points effectively and offer a service that truly meets their needs
Information arquitecture
The content of the app is straightforward. It includes only the essential screens needed for a quick and easy sales process.
1. Home Screen: The home screen provides an overview of the service and products.
2. Product Screen: Users can deeply inform about the product or service .
3. Payment Screen: A secure and straightforward payment interface ensures that users can complete their transactions easily.
5. Confirmation Screen: , users receive a confirmation screen with details of the delivery service.
User flow
This user flow show the steps a user takes from opening the app to completing a purchase.
- Onboarding: Users are introduced to the app’s features and benefits.
- Selection: Users choose their service options, including IV therapy packages.
- Payment: Users complete their purchase with a secure and straightforward payment process.
- Confirmation: Users receive instant confirmation with details about the service.
Low & mid fidelity wireframes
Low fidelity wireframes outline the basic layout and navigation flow, while medium fidelity wireframes provide a more detailed view of elements and interactions. Both types are essential for validating design concepts and refining user experience before moving on to high-fidelity designs.
Moodboard
I aimed for a sleek look and feel with pastel colors, inspired by the packaging of bottles and pill boxes.
Colors
Based on the moodbord I created the color palette.
Typography
I chose monospace typography for titles to add personality and differentiation, although it’s less common in this type of context. For body text, I used DM Sans due to its excellent readability.
Final design
The final screens of the app are designed to offer a polished and user-friendly experience.
Using the prototype and testing with a potencial user
Manuel, a 39-year-old professional with a high income, who frequently goes out and drinks alcohol, provided valuable feedback on the prototype. Here are the key insights from his interaction:
- Ease of Use: Manuel found the app’s interface intuitive and easy to navigate, allowing him to complete the task of acquiring a service without any friction.
- Service Clarity: He appreciated the clear presentation of the service options and the straightforward booking process, which aligns well with his busy lifestyle.
- Immediate Need: Manuel valued the emphasis on quick service delivery, noting that it directly addresses his need for immediate relief after social nights out.
- Design Aesthetics: He responded positively to the clean, modern design and the use of pastel colors, which he found appealing and professional.
- Payment Process: He found the payment process simple and secure, enhancing his overall confidence in using the app for premium services.
- Overall Impression: Manuel thinks the idea is good and would be willing to use the service at a specific moment. However, he suggested that a website might be sufficient and that a dedicated app might not be necessary.